Objective: Fresh off an appearance on the Conan O’ Brien show, Texas-born, L.A.-based Jamestown Revival were building momentum around their new album, Utah. The “back-porch folk-rock” act caught the attention of Tito’s Handmade Vodka who supported the first single, “California (Cast Iron Soul)” with a promotion targeting their mutual home turf – Austin, Texas.
Target: Austin metro + Bluegrass + 21 and older
Time: 1 Month Promo
FM Radio – Audio Sample (60 Seconds):
Streaming – Audio Sample (30 Seconds):
Results: Jamestown Revival reached listeners and increased spotify streams by 459% during the month of the promo!