Objective: Luke, a Dallas native, is a young artist building his brand in North Texas. The co-host of The Car Guy Show and his new country sound made for a natural fit with Chevy Music Showcase, promoters of the top emerging talent in the Dallas/Ft. Worth and Oklahoma City markets.
Target: Dallas/Ft. Worth + Country + All Age Groups
Time: 1 Month Promo
Media Placement:
FM Radio – Audio Sample (60 Seconds):
Streaming – Audio Sample (30 Seconds):
Results: Luke’s reached
listeners and iTunes purchases increased 394% during the promo!
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